Ryan Nicklin

Marketing - Public Relations - Communications -

Professional

Summary

I am a creative, driven, and results-oriented marketing and public relations professional with an MA in Communications, PR and the Media (2022) and three years of experience delivering impactful campaigns. Since joining a leading digital PR agency, I have created and delivered 83 successful campaigns and written over 100 press releases, generating more than 2,200 pieces of global media coverage for clients across a wide range of industries.

Alongside my PR experience, I have developed a strong foundation in content creation, branding, and digital marketing. I regularly design visual assets using Adobe Creative Suite (Photoshop, Premier Pro, Illustrator), Canva and Final Cut Pro, create and manage content calendars, and produce multimedia content tailored for web and social platforms. I also have experience building and maintaining websites, developing brand identities, and optimising content for SEO and audience engagement.

I am passionate about finding innovative and strategic approaches to communication, with a keen understanding of the evolving media landscape. Skilled in stakeholder communication, cross-functional collaboration, and brand storytelling, I bring a proactive and adaptable mindset to every project. I am now seeking a new opportunity in marketing, PR or communications where I can bring fresh ideas, creative energy, and a track record of delivering measurable results.

Digital PR executive

Search Intelligence LTD

October 2022 - March 2025

Executed end-to-end digital PR campaigns for a diverse client portfolio, managing the full process from ideation and data sourcing to press release writing and global media outreach.
Simultaneously managed up to 15 clients across multiple sectors, consistently securing high-authority coverage in top-tier global publications and national television.
Built a strong personal media profile, contributing expert commentary and earning multiple on-air appearances as a PR and media spokesperson.
Delivered over 1,900 high-quality backlinks in two years, with 54% from domains with a Domain Rating (DR) of 70+, maintaining an average DR of 61 across all coverage.
Successfully gained earned media through a variety of PR tactics including reactive and newsjacking content, data-led campaigns, and expert-led commentary.
Developed excellent global media relations, building strong relationships with journalists across a wide range of regions and time zones.
Campaigns secured coverage in major outlets including Forbes, Yahoo, MSN, TimeOut, New York Post, Independent, Daily Mail, Express, ITV, Sky, CBS, and many more.1.

Marketing and Communications

RIVES (Independent Music Group)

March 2020 - Ongoing

Planned, created, and delivered engaging digital content across multiple social media platforms, establishing an omni-channel brand experience that aligned with strategic growth goals.
Developed and executed targeted communication strategies that grew RIVES’ audience from a local fanbase to an international community, achieving listenership in 92 countries.
Launched grassroots marketing campaigns to mobilise and engage audiences, resulting in over 175,000 streams across six single releases, with two tracks featured on ITV’s Love Island.
Built and managed a strong social media presence to significantly increase brand awareness, visibility, and audience engagement.
Leveraged tools such as Canva and Adobe Creative Suite to create visual assets, and used social analytics to inform content strategy and optimise performance.

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Media Officer (Volunteer)

Congress Youth Theatre

February 2023 - Ongoing

Developed and implemented creative marketing strategies across social media platforms, helping to build a niche and highly engaged audience.
Captured and edited promotional photography and video content for use in digital campaigns and marketing materials, significantly boosting online visibility and engagement.
Contributed to audience growth and content reach, with marketing content generating hundreds of thousands of views across platforms.
Advised on brand positioning and content planning to align digital output with the theatre’s artistic vision and audience goals.

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Experience

Marketing Officer

Freelance Consultant

September 2021 - Ongoing

Built and maintained websites for multiple businesses in the E-commerce and entertainment sector. E-Commerce brand grew from £0 monthly to over £3000 monthly within three months.
Created and designed branding for E-commerce, Fashion and Beauty brands.
Utilised Canva, Photoshop and other creative software to create social media posts and other marketing material.
Experience working with Google Ads and Instagram Ads.
Wrote blogs, E-mails and newsletters to ensure customer retention and organic growth.